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Knowledge as a catalyst for change

In the wake of the post-Covid era, hospitality businesses are confronted with a multitude of challenges stemming from shifts in consumer behavior, technological advancements, and evolving values that influence the labor market’s work ethic.

These challenges affect all sizes and types of businesses and necessitate a strategic response. Among the array of tactics available, many industry experts deem the acceleration of digital transformation as a pivotal approach to address these multifaceted challenges.

webhotelier | primalres has formulated a world-class hospitality e-business ecosystem consisting of cutting-edge, reliable and secure solutions that seamlessly cater to the diverse needs of the hospitality industry.

However, recognizing that digital transformation involves more than just product implementation, the key lies in the transfer of knowledge, encompassing technological expertise and best practices.

In pursuit of this holistic approach, webhotelier | primalres spearheads the Travel Tech Forum.

This forum is conceived with the goal of establishing a dynamic space for the dissemination and exchange of knowledge and best practices in the realm of online travel and hospitality e-business.

The overarching objective is to facilitate the transfer of know-how, processes, case studies, and experiential insights from global trailblazers in the online travel sector to the Greek hospitality industry. This knowledge transfer is poised to act as a catalyst for their digital transformation, empowering them not only to gain but also to sustain a competitive advantage in the ever-evolving landscape.

Speakers

Richard Bedenham

Richard Bedenham

Revenue Management Expert

Letizia Cocco

Letizia Cocco

Connectivity Partner Business Manager

Jorge Cortés

Jorge Cortés

Vice President Commercial, Europe

Tasos Efthymiou

Tasos Efthymiou

Area Manager Partner Services, Greece & Cyprus

Alvise Fornasier

Alvise Fornasier

Global head of Partner Success

John Fotis

John Fotis

Chief Marketing Officer

Tassos Kinalis

Tassos Kinalis

Chief Business Development Officer

Panos Kontozamanis

Panos Kontozamanis

Chief Executive Officer

Guido Marsiletti

Guido Marsiletti

Senior Connectivity Partner Manager

Pigi Matthaiou

Pigi Matthaiou

Strategic Partnerships Manager – Travel

Vasiliki Mavrokefalou

Vasiliki Mavrokefalou

Director Market Management, Greece, Cyprus & East Adriatic

Rachel Vardon

Rachel Vardon

Global Head of Agency Development

Schedule

11:00 – 11:15
Welcome
Panos Kontozamanis, CEO, webhotelier | primalres
11:15 – 11:30
An overview of a world-class hospitality e-business ecosystem
John Fotis, CMO, webhotelier | primalres
11:30 – 12:00
How to drive direct bookings with Google products
Pigi Matthaiou, Strategic Partnerships Manager – Travel, Google
12:00 – 12:30
When the traveler wins we all win: Empowering partner success in the universe of travel
Vasiliki Mavrokefalou, Director Market Management, Greece, Cyprus & East Adriatic, Expedia
12:30 – 13:00
Roompay: A hospitality-focused payments management system
Tassos Kinalis, Chief Business Development Officer, webhotelier | primalres
13:00 – 13:30
Facts & Figures: Online bookings for Greece in 2024
John Fotis, Chief Marketing Officer, webhotelier | primalres
13:30 – 14:00
Break for coffee, snacks, and socializing
14:00 – 14:30
Booking.com: Heading to the future
Letizia Cocco, Connectivity Partner Business Manager, Booking.com
Tasos Efthymiou, Area Manager Partner Services, Greece & Cyprus, Booking.com
14:30 – 15:00
The Airbnb Opportunity
Guido Marsiletti, Senior Connectivity Partner Manager, Airbnb
15:00 – 15:30
The present and future of Hotelbeds
Jorge Cortés, Vice President Commercial – Europe, Hotelbeds
15:30 – 16:00
Beyond Revenue Management.

BEONx: The world‘s #1 Sustainable Profitability platform for hotels
Richard Bedenham, Revenue Management Expert, webhotelier | primalreswelcome by:Rubén Martín, Founder and CEO, BEONx
Panos Kontozamanis, CEO, webhotelier | primalres
16:00 – 16:30
Together, from Inspiration to Destination
Rachel Vardon, Global Head of Agency Development, Tripadvisor
Alvise Fornasier, Global Head of Partner Success, Tripadvisor

Venue

Metropolitan Expo

Conference Hall C2